DR. SARAH ACHSAH W. KAMAU

Position: Lecturer Department: Business Administration Contact Address: P.O. Box 43844, 00100 Nairobi Area of Specialization: Marketing Department/Unit/Section: Business Administration View full CV

Publications

Referred journals

• Kamau, S. Wambui., & Njeru, A. M. (2019). Effects of Product innovation strategy and Acquisition of generation Y customers among Insurance company in Kenya.  International Journal of Academics and Research Business & Management Journal, Vol. 2 Issue 2 (2019) ISSN 2617-4138.
• Kamau, S. Wambui., & Njeru, A. M. (2020).  Effects of Price rationalization strategy on Acquisition of generation Y customers among Insurance company in Kenya. International Journal of Social Sciences and Information and Technology, Vol V Issue IX, (2020) ISSN 2412-0294.

Conference Attended

• Kamau S. W; Njeru A; Waiganjo E; (2020)  Product Innovation Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1^st International Business Research and Industrial Conference (IBRIC) held virtually from 26^th to 28^th August, 2020. Jomo Kenyatta university of agriculture and technology.
• Kamau S. W; Njeru A; Waiganjo E; (2020) Price rationalization Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1^st International Business Research and Industrial Conference (IBRIC) held virtually from 26^th to 28^th August, 2020. Jomo Kenyatta university of agriculture and technology.
• Kimencu L. N; Muthimi, J.; Kamau S.; Kilika J. (2019) - Integrating Entrepreneurial Education Through Online Platforms In Kenyan Higher Education Institutions: A Case of Kenyatta University. Paper presented at the 1st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa between 20th and 21st June, 2019.
• 3^rd -4^th December 2020 2^nd International Business Research and Industrial Conference (IBRIC) held virtually.
• 20th – 21st June 2019 1 st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa
• 3^rd – 4^th February 2021- Attended conference on Digital Innovation & Maternal Health Care for Migrant Mothers Network. At KUCC, KU.

Workshops /Seminar Attended

• 7^th July, 2019 – Attended Training workshop on collaboration and partnership at KUCC.
• 27^th June, 2018 – Attended Training for Safety and Anti – Terrorism Preparedness at Amphitheatre, KU
• 6^th June, 2018 – Attended seminar for Awareness Training on ISO 27001, Information Security Management Systems (ISMS) at BSSC, KU
• 26th to 28th July, 2017 Attended a seminar for Wadhwani Foundation on Entrepreneurship Model, BSSC, KU .

Other administrative positions Held

• February, 2024 Appointed as Member to the Committee reviewing MSc & MBA (Marketing Option Curriculum.
• June, 2023 – Appointed as a secretary of Research, Innovation, and Product Development Committee
• May, 2023- Appointed as a member of Development of Curriculum for the Bachelor of Entrepreneurship, Innovation and Management Program.
• January, 2021 – Appointed as a member of Departmental Quality Team.
• January, 2021 – Appointed as a member of Departmental Programme Development Committee
• September, 2019 - Member of School of Business International Conference Pre-Conference Committee
• February, 2018 Appointed as Member to the Departmental B.com Curriculum Review Committee
• June, 2020 – Member of school of business International Conference Organizing Committee
• June, 2018 Appointed as Member to the Committee reviewing MSc (Marketing & B.Com Marketing Option Curriculum.
• June – October 2017 Member to committee on integration of blended curriculum for UCU 104 and development of curriculum for Entrepreneurship option for Bachelor of Commerce program
• 2016 April – Departmental Website Coordinator