Highlights
The Kenyatta University Business Students Associat: The Kenyatta University Business Students Association (KUBSA), held the Women in Business and Leadership
Academic Trip to Kitui: These are pictures for CRM third and fourth years students academic Trip to Kitui County on 12th and 13th
Post Workshop/Conference Participation Annual Repo: Dr. Hannah Bula, Dr. Perez Onono seated from the left and Dr. Isaac Kimunio and Dr. Jacob Omolo standing
Entrepreneurship Visit in Slovenia: GETM 4 project team after a visit at one of the Entrepreneurship ventures in Ljubljana- Slovenia   G
The 14th Magical Kenya Travel Expo 2024: The Magical Kenya Tourism Expo 2024 was officially opened on Wednesday, 2nd October, 2024 by His Excellen
2024 Ecowarrior Awards: We celebrate Dr. Shem Maingi for being the 1st runner-up at the 2024 Ecowarrior Awards, recognizing his o
Delegates of the YES! on the Road workshop held on: Delegates of the YES! on the Road workshop held on Friday, 11th October 2024 at KUCC Interaction Hall
Your Invitation to Join us at the YES! Entrepreneu:   Are you an aspiring entrepreneur? Do you have what it takes to be the next Jeff Bezos, Aliko DangoteÂ
APPLICATIONS FOR MASTER OF ECONOMICS (COOPERATION :
6TH INTERNATIONAL : Applications are invited from individuals interested in pursuing a degree in Master of Economics(Cooperat

dr maina nov img

Position: Lecturer & Chairperson, Business Administration
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing
Email:This email address is being protected from spambots. You need JavaScript enabled to view it.
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Refereed Journal Articles:

  • Omido, M. K., Maina, S. & Namusonge, M., (2024). The Effect of Value Innovation Strategies on Performance of Insurance Companies, an Empirical Survey of Selected Insurance Firms in Kenya. IOSR Journal of Business and Management (IOSR-JBM), Volume 26, Issue 8. Ser. 1.
  • Omido, M. K., Maina, S. & Namusonge, M., (2024). Impact of Blue Ocean Strategies on Firm Performance: An Integrated Theoretical and Literature Review towards Implementation. International Journal of Innovative Research and Development, Vol 13 Issue 8.
  • Munyao, A. N., & Maina, S. (2023). Examining the Impact of Resource Mobilization on the Performance of NHIF in Machakos County Kenya. Journal of Strategic Management, 3(4), 15-23.
  • Kwamboka, S., & Maina, S. (2023). Strategic Resilience and Performance of Small and Medium Enterprises in the Construction Industry in Nairobi City County, Kenya. International Journal of Science and Research Volume 12 Issue 11.
  • Oraya, N. A., Maina, S (2023). Entrepreneurial competencies and organizational performance of micro and small enterprises in Machakos County, Kenya. International Academic Journal of Human Resource and Business Administration, 4(2), 257-272
  • Muteshi, K. H., Maina, S., & Kinyua, G. (2022). Country brand equity, mediating country brand choice for foreign direct investment in Kenya. The Strategic Journal of Business & Change Management, 9 (4), 667 – 685
  • Muteshi, K. H., Maina, S., & Kinyua, G. (2022). Country regulatory environment, moderating country brand choice for foreign direct investment in Kenya. Reviewed Journal International of Business Management, 3 (1), 66 - 82
  • Gakii, A., Maina, S., Murigi, M., 2022. Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi city county, Kenya. Journal of Sustainable Business and Economics. 5(4), 16. https://doi.org/10.30564/jsbe.v5i4.16
  • Gakii A., Maina S. & Murigi, E., (2022). Moderating Effect of Firm Characteristics on the Relationship between Video Online Marketing and Market Performance of
    Registered Tours and Travel Agencies in Nairobi City County, Kenya. European Journal of Business and Management , Vol.14.
  • Wambui, P. M., & Maina, S. (2022). Organization adaptability and performance of large retail chain stores in Nairobi City County, Kenya. International Academic Journal of Human Resource and Business Administration, 4(1), 88-105.
  • Otieno B. A. & Maina S., (2022). Business excellence practices and performance of fast moving consumer goods manufacturing firms in Nairobi County, Kenya. International Journal of Social Sciences Management and Entrepreneurship, 6(1): 528-545.
  • Ngugi R., Muchemi A. & Maina S. (2022).  The mediating role of entreprenuarial orientation on the relationship between first mover strategy and performance of selected telecommunication application service firms in Kenya. International Journal of Economics, Commerce and Management, Vol. X, Issue 2.
  • Ngugi R., Muchemi A. & Maina S. (2022).  Niche Market Penetration Strategy and Performance of Selected Telecommunication Application Service Firms. International Journal of Managerial Studies and Research (IJMSR), vol 10, no. 2, 2022, pp. 8-17. doi: https://doi.org/10.20431/2349-0349.1002002.
  • Alumasa, B. A., & Maina, S. (2021). Product diversification and performance of foreign fast food restaurants in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 8 (4), 388 – 400
  • Gachango S. N. & Maina. S. (2021). Integration Strategy and Performance of Commercial Banks in Nairobi City County, Kenya. The International Journal of Business & Management Vol 9 issue 9
  • Mbaya, J.M., Maina, S. & Namusonge, M., (2021). Strategic Learning and Performance of Small and Medium Sized Dairy Processing Firms in Kenya. International Journal of Business Research and Management (IJBRM), Volume (12). Issue (5): 2021 249 ISSN: 2180-2165.
  • Muriuki, P., & Maina, S. (2021). The Strategy Implementation Capabilities and Performance of Nairobi Securities Exchange (NSE) in Kenya. International Journal of Business Management, Entrepreneurship and Innovation, 3(2), 49-61. https://doi.org/10.35942/jbmed.v3i2.189
  • Njoroge, Samuel M., Maina, Samuel M. (2021), Entrepreneurial Orientation and Organizational Performance of Airlines in Kenya. International Journal of Research, Volume: 73, Issue: 1
  • Blandina, W. K., Stephen, M. A. M., & Samuel, M. M. (2021). Strategic Intelligence and
    Financial Performance in the Commercial Banks in Kenya. International Journal of Academic Research in Business and Social Sciences, 11(3), 243-257.
  • Mbaya, J.M, Maina, S. & Namusonge, M. (2021). Strategic Action and Performance of Small and Medium Sized Dairy Processing Firms in Kenya. The International Journal of Business and Management, Vol 9 Issue 1.
  • Hilda M. & Maina S., (2020). Beyond nation branding to building country brands through marketing mix. The International Journal of Business and Management, Vol 8 Issue 5.
  •  Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020).Banks Regulation and Performance in the Context of Commercial Banks in Kenya. International Journal of Academic Research in Business and Social Sciences. 10(10),65-79.
  • Nyakado, J. & Maina S., (2020). Experiential Marketing and Customer’s Brand Loyalty in Telecommunications Industry in Kenya. The International Journal of Business and Management, Vol 8 Issue 6.
  • Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020). Financial and Non-Financial Measures in Evaluating Performance: The Role of Strategic Intelligence in the Context of Commercial Banks in Kenya. International Business Research; Vol. 13, No. 10.
  • Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020). Strategic Intelligence Practices and Performance of the Banking Industry: The Role of Regulatory Framework in Commercial Banks in Kenya. International Journal of Economics, Commerce and Management United Kingdom ISSN 2348 0386 Vol. VIII, Issue 9, Sep 2020

  • Gakii A. & Maina S. (2019). Nexus between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda. European Journal of Business and Management Vol.11, No.15, 2019.

  • Muthaka, J.M, & Maina, S. (2019). Effect of Credit Transfer on Performance of Selected Technical Vocational and Training Education Institutions in Nairobi County, Kenya. Journal of Education. Vol 2(1) pp. 40-52.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Value Based Customer Relationship Management and Satisfaction of Commercial Banks Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 664 – 676.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 688 – 706.

  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Traits engagement, psychological state engagement and performance of selected state corporations in Kenya. The International Journal of Business & Management, Vol 5 issue 11. ISSN 2321 - 8916www.theijbm.com
  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Employee Engagement, Organisational Commitment and Performance of Selected State Corporations in Kenya. European Scientific Journal, Vol 13 (31). ISSN 1857-7431.
  • Gachengo, L.W., Muli, J., & Maina, S.M.,  (2017) Resource-Based Collaborations and Performance Of Courier Firms Nairobi City County, Kenya. The Strategic Journal of Business & Change Management.Vol. 4, Iss. 2 (58), pp 1026 - 1040, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print)
  • Gachengo, L.W., Muli, J., & Maina, S.M., (2017) Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya.The Strategic Journal of Business & Change Management. Vol. 4, Iss. 2 (59), pp 1040 - 1053, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print).
  • Maina, S.M., (2016). Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, September 2016 edition Vol.12, No. 25, Pg 306 – 322
  • Maina, S.M., Kibera, F.N & Munyoki, J.M., (2015). Influence of Perceived Value on the Relationship between Consumer National Ethnocentrism and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, July 2015 edition Vol.11, No. 19, Pg 100-113 

Presentation of Paper at Academic and Professional Conferences

  • Irene W. M., Wanjira, J. & Maina, S. (2019). Marketing strategies and purchase decision among consumers of smartphones in Nairobi city county, Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at North
    Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Muteshi, K. H. & Maina, S. (2019). Marketing Mix and Adoption of Improved Sanitation Products among Rural Households in Magarini, Kilifi County Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at
    North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Oruko E. A. & Maina, S. (2019). Service Quality and Customer Satisfaction among Account Holders in Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya. School of Business Kenyatta University International Business Research and Industrial
    Conference (IBRIC) 2019 at North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Waweru R.G., Maina, S.M., & Njuguna, J.W., (2017). Effect of Perceived Value on Customer Satisfaction among University Students in Kenya. KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya, Nairobi in June 28-30, 2017.

 Conferences attended

  • June 28-30, 2017: KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya in Nairobi.
  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre.

Research Funding

  • 2021: Innovation for African Universities (IAU) project to put a centre of excellence partners in Kenya that will manage the delivery of IAU through the development of the peer learning networks, co-creation of capacity building support that facilitates knowledge sharing, granting and partnerships as well as dissemination of best practice for promoting University engagement in entrepreneurship ecosystems in Africa. Status: Not Successful
  • 2017: National Research Fund (NRF)
    Status: Not Successful
Details

Chairperson

DR. SAMUEL MAINA
Department of Business Administration

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