DR. JANE WANJIRA K. NJUGUNA

Position: Lecturer
Department: Business Administration
Contact Address: P.O. Box 43844 , 00100 Nairobi
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Area of Specialization

Social Marketing, strategic marketing, consumer behavior and Management

Research Interests

Social Marketing, CSOs performance, consumer behavior and Management of Institutions

Current Research:
Currently, I am engaged as a researcher under Bill and Melinda Gates Foundation funded research on Evaluating
SGBV as a constraint to Women’s work and Women Economic Empowerment, domiciled in Kenyatta University
Women Economic Empowerment Hub. In this team I am involved in programme design, tools development,
research, data management and analysis as well as report writing. Presently as a member of the team I am involved
in adapting the Tamar Campaign Model modules to suit our context. These will be used for training and setting
Circles to counter SGBV in Tharaka Nithi County. This will be targeting church/mosque leaders, county government
leadership, community leaders and nyumba Kumi elders in different sub counties in Tharaka Nithi County.

Selected Publications:
1. Nekesa, T. B and Wanjira, J. (2020) Effect of Employee Involvement on Customer Service Delivery of Restaurants
in Nairobi, Kenya. International Journal of Business Management, Entrepreneurship, and Innovation, 2(3), 49-60,
ISSN 2707-8027.
2. Derek Kilwaye Kivayilu and Jane Wanjira (2020). Influence of Education Program as a Corporate Social
Responsibility Strategy on Competitive Advantage of Soft Drink Manufacturers in Nairobi City County, Kenya.
International Academic Journal of Social Sciences and Education, 2(2), 88-97.
3. Rosemary Wangari Nduta and Jane Wanjira (2019). E-Banking Strategy and Performance of Commercial Banks
in Kenya. International Journal of Current Aspects,3(V), Sep issue, https://doi.org/10.35942/ijcab.v3iV.68.
4. Alexander Irungu Wanjiru, Stephen Makau Muathe, Jane W. Kinyua-Njuguna (2019) Corporate Growth
Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing
Firms in Nairobi City County, Kenya. Journal of Management, 10(4), Sciedu Press,
5. http://www.sciedupress.com/journal/index.php/jms/article/view/15968.
6. Mercy Wanja & Dr Jane Wanjira (2019). Corporate Social Responsibility and the Performance of Commercial
Banks in Kenya: A Case of Equity Bank. International Journal of Current Aspects, 3(II).
DOI: https://doi.org/10.35942/ijcab.v3iII.17
7. Alexander Wanjiru, Stephen M. Muathe & Jane W.Kinyua-Njuguna. The Mediating Effect of Competitive
Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in
Nairobi City County, Kenya. IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:
2319-7668. 21(4). Ser. I (April. 2019), 07-15 www.iosrjournals.org
8. Gikandi Nyawira Joanne & Dr. Jane Wanjira (PhD). Corporate Social Responsibility and Performance of State
Corporations in Kenya: Kenya Revenue Authority. International Journal of Research in Business, Economics and
Management, 2 (6) November-December 2018
9. Betty Jepchirchir Kosgei & Jane Wanjira (2018). The Influence of Package Graphics and Colour Attributes on
Consumers’ Buying Behaviour in Kenya. Journal of Marketing and Consumer Research, l 47 (2018)
https://iiste.org/Journals/index.php/JMCR/issue/view/3551
10. Esther Waruiru, Dr Mary Namusonge & Dr Jane Wanjira (2018). Influence of Inter-Functional Coordination on
Performance of Insurance Organizations in Kenya. European Journal of Business and Strategic Management
(IPRJB), 3(6), 52 – 65. ISSN 2518 265X (Online).
11. Margaret Kasuki & Dr Jane Wanjira Environmental Management Systems and Environmental Performance of
Manufacturing Firms in Kenya. Journal of Management, 5 (10), December | 2017 ISSN 2347-8217
12. Janet Makokha Okumu, Dr Jane Wanjira (2017). Risk Mitigation strategies ad Performance of Insurance
Industry in Kenya: A case of Motor Insurance Companies. American Journal of Strategic Studies (AJSS), 1(1), 22
– 43.
13. Nazi Mary & Dr. Jane Wanjira (2017). Youth Empowerment and Livelihoods: A Case of Rural Youth Registered in
Groups Involved in Horticulture Production in Trans Nzoia County, Kenya. International Journal of Current
Aspects in Project Management (IJCAPM), I(I), 41-56, ISSN 2616-6976 41 www.ijcab.org/journals
14. Dr Jane W. Njuguna, Prof. Francis Kibera & Prof. Justus Munyoki (2016). Influence of Strategic Social Marketing
on Effectiveness of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. EPRA International
Journal of Economic and Business Review, 4(9), e-ISSN: 2347-9671, pISSN: 2349 – 0187.
15. Dr Jane W. Njuguna, Prof. Francis Kibera & Prof. Justus Munyoki (2015). Influence of Strategic Social Marketing
on Efficiency of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. International Journal
Curriculum Vitae – Dr. Jane Wanjira Njuguna January 2024
of Managerial Studies and Research (IJMSR), Vol. 3, Issue 4, April 2015, 63-73 ISSN 2349-0330 (Print) & ISSN
2349-0349 (Online) www.arcjournals.org
16. Dr Jane W. Njuguna, Prof. Francis Kibera & Prof. Justus Munyoki (2014). Influence of external organizational
environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya.
European Scientific Journal, 10 (28).
17. Dr Jane W. Njuguna, Prof. Francis Kibera & Prof. Justus Munyoki (2014). Impact of Internal Organizational
Environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya.
European Scientific Journal, 10(1).

Refereed Journal

Kanano, G. A & Wanjira, J. Strategic Management Practices and Performance of Supermarkets in Nakuru County, Kenya. 2021 International Academic Journal of Human Resource and Business Administration, ISSN 2518-2374, Vol 3(9), 385-399.
Victor K. Kering, James M. Kilika and Jane W. Njuguna Influence of Human Resource Processes on the Performance of Selected Manufacturing SMEs in Nairobi City County, Kenya 2020 EJBMR, European Journal of Business and Management Research DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.6.636 Vol. 5, No. 6,
Mohamed Jimale Bulle & Wanjira, J. Influence of Diversification Strategy on the Performance of Telkom Kenya Limited in Nairobi City County, Kenya. 2020 The International Journal of Business and Management DOI: 10.24940/theijbm/2020/v8/i8/BM2008-030
Vol 8(8)
Nekesa, T. B and Wanjira, J. Effect of Employee Involvement on Customer Service Delivery of Restaurants in Nairobi, Kenya. 2020 International Journal of Business Management, Entrepreneurship and Innovation, 2(3), 49-60, ISSN 2707-8027.
Derek Kilwaye Kivayilu and Jane Wanjira Influence of Education Program as a Corporate Social Responsibility Strategy on Competitive Advantage of Soft Drink Manufacturers in Nairobi City County, Kenya. 2020 International Academic Journal of Social Sciences and Education, Vol 2(2), 88-97.
Rosemary Wangari Nduta and Jane Wanjira E-Banking Strategy and Performance of Commercial Banks in Kenya. 2019 International Journal of Current Aspects, 3(V),Sep issue, https://doi.org/10.35942/ijcab.v3iV.68.
Gachago, Simon and Jane Wanjira Determinants of Medicine Stock out in the Management of Private Retail Pharmacies in Lang’ata Sub-County, Nairobi City County, Kenya. 2019 International Academic Journal of Human Resource and Business Administration Vol 3(7), 287-298. http://iajournals.org/articles/iajhrba_v3_i7_287_298.pdf
Alexander Irungu Wanjiru, Stephen Makau Muathe, Jane W. Kinyua-Njuguna Corporate Growth Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing Firms in Nairobi City County, Kenya. 2019 Journal of Management Vol 10(4), Sciedu Press, http://www.sciedupress.com/journal/index.php/jms/article/view/15968.
Alexander Irungu Wanjiru, Stephen Makau Muathe, Jane W. Kinyua-Njuguna Moderating Effect of External Operating Environment on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya. 2019 European Journal of Business and Management, Vol 11(14), ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) DOI: 10.7176/EJBM
Odhiambo, O. A. & Njuguna, W. J. Competitive Strategies and Performance of Insurance Companies In Kenya. 2019 International Academic Journal of Human Resource and Business Administration, Vol 3(7), 198-212.
Edwin Odhimbo & Dr Jane Wanjira Strategic Positioning and Competitive Advantage of Commercial Banks in Uasin Gishu County, Kenya. 2019 International Journal of Current Aspects, Vol 3(II). DOI: https://doi.org/10.35942/ijcab.v3iII.8
Mercy Wanja, Dr Jane Wanjira Corporate Social Responsibility and the Performance of Commercial Banks in Kenya: A Case of Equity Bank. 2019 International Journal of Current Aspects Vol, 3(II). DOI: https://doi.org/10.35942/ijcab.v3iII.17
Alexander Wanjiru , Stephen M. Muathe & Jane W.Kinyua-Njuguna The Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya. 2019 IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 21, Issue 4. Ser. I (April. 2019), PP 07-15 www.iosrjournals.org
Doris Alago, Dr. Jane Wanjira and James Oringo Marketing Information Systems and Sustainable Consumption. 2019 American Scientific Research Journal for Engineering, Technology and Sciences Vol 51 (1).
Waruiru, E., Wanjira, D. J., & Namusonge, D. M. N. Influence of Inter-Functional Coordination on Performance of Insurance Organizations in Kenya
2019 European Journal of Business and Strategic Management, Vol 3(6), 52 – 65. ISSN 2518 265X (Online).
Gikandi Nyawira Joanne Dr. Jane Wanjira (PhD). Corporate Social Responsibility and Performance of State Corporations in Kenya: Kenya Revenue Authority. 2018 International Journal of Research in Business, Economics and Management, Vol 2 (6) November-December 2018
Mary, N. N., & Wanjira, J. (2018). Youth Empowerment and Livelihoods: A Case of Rural Youth Registered in Groups Involved in Horticulture Production in Trans Nzoia County, Kenya. 2018 International Journal of Current Aspects in Project Management
Vol 1(1), 41-56.
Betty Jepchirchir Kosgei & Jane Wanjira. The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour in Kenya 2018 Journal of Marketing and Consumer Research Vol l 47 https://iiste.org/Journals/index.php/JMCR/issue/view/3551
Francis Jack Onyango, F. J. and Wanjira, J. The Impact of Electronic Commerce on the Banking Industry in Kenya.
2018 International Journal of Research in Management, Economics and Commerce, ISSN 2250-057X, Vol08 Issue 10, 1-13.
Onserio Kerubo Dona, Dr Jane Wanjira Strategy Implementation and Organizational Performance among Institutions of Higher Learning in Kiambu County. 2018 International Academic Journal of Human Resource and Business Administration, Vol 3 (2), 146 -175.
Miriti Fridah Kendi, Dr. Jane Wanjira A Literature Review on the Constructs of Integrated Marketing Communication (IMC) and Brand Equity. 2018 International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v7i2/14021804.pdf, 7 (2, February 2018, 1005 - 1007, DOI: 10.21275/14021804.
Margaret Kasuki and Dr Jane Wanjira Environmental Management Systems and Environmental Performance of Manufacturing Firms in Kenya. 2017 Journal of Management , Vol 5 (10), ISSN 2347-8217
Janet Makokha Okumu, Dr Jane Wanjira Risk Mitigation strategies ad Performance of Insurance Industry in Kenya: A case of Motor Insurance Companies. 2017 American Journal of Strategic Studies (AJSS), Vol 1(1), 22 – 43.
Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of Strategic Social Marketing on Effectiveness of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. 2016 EPRA International Journal of Economic and Business Review, Vol 4(9),. e-ISSN : 2347 - 9671, p- ISSN : 2349 - 0187
Emma Ngutu and Dr Jane Wanjira Computer Technology and Competitive Advantage of Selected Media Houses in Kenya. 2016 European Journal of Business and Strategic Management.
ISSN 2518-265X (Online) 1(Issue 3, No. 5), 85-103.
Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of Strategic Social Marketing on Efficiency of Community Based HIV and AIDS Organizations in Nairobi County, Kenya.
2015 International Journal of Managerial Studies and Research (IJMSR Vol. 3(4), 63-73 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) www.arcjournals.org
Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of external organizational environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya 2014 European Scientific Journal Vol. 10, No 28.
Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Impact of Internal Organizational Environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. 2014 European Scientific Journal Vol. 10, No 1

Books and Book Chapters

Lifeline Consultants Common Training Manual: Addressing Gender Based Violence in the Kenyan Tea Industry 2017 IDH the Sustainable Trade Initiative https://www.idhsustainabletrade.com/uploaded/2017/04/GBV-Common-Training-Manual_April-2017.pdf

PUBLICATIONS - Dr Jane Wanjira Njuguna

Wamue-Ngare, G., Okemwa,, P., Kimunio, I., Miruka, O., Okong'o, G., Kamau, P., Maina, L., Njuguna, J., Kiruja, L. & , Okoth, S. (2023). Estimating the Economic Impact of Gender-Based Violence on Women Survivors: A Comparative Study of Support Program Interventions in Makueni and Naivasha, Kenya. APRIM-102840; . https://doi.org/10.1016/j.aprim.2023.102840, Elsevier.

Wamue-Ngare, G., Okemwa,, P., Kimunio, I., Miruka, O., Okong'o, G., Kamau, P., Maina, L., Njuguna, J., Kiruja, L. & , Okoth, S. (2023). Effectiveness of State and Non-State Actors’ Initiatives in Addressing the Economic Empowerment Needs of Women Survivors of Gender-Based Violence. Kenyatta University Women’s Economic Empowerment (Ku-Wee) Journal, 1(1).

Kayaki, E. M & Njuguna, J. W. (2023). Impact of sales Forecasting on Cooking Oil Manufacturers’’ Sales Performance in Nairobi City County, Kenya. International Journals of Academics & Research, 5(3).

Kamili, E. M. & Wanjira, J. (2023). Strategic Management Trends and Performance of Cosmos Pharmaceuticals Limited company in Nairobi City County. International Journal of Managerial Studies and Research, 11(5).

Muiruri, E. G. & Njuguna, J. W. (2023). Response Strategies and Competitive Advantage of UAP Insurance Limited in South Sudan. Strategic Journal of Business and Change Management, 10(2).

Ndegwa, A. & Wanjira J. (2022). Marketing Support provided in the Incubation Centers and the Survival of SMES in the Renewable Energy Sector in Kenya. International Journal of Scientific and Research Publications, 12(11).

Odhiambo, G. A & Wanjira, J. (2022). Professional Conduct Reforms and Service Delivery by Kenya Police Service in Homa Bay County, Kenya. International Journal of Scientific and Research Publications, 12(11).

Kimeu, J. & Wanjira, J. (2022). Strategy Implementation Practices and Performance of Insurance Companies in Kenya. Journal of Applied Humanities and Social Sciences- ISSN 2791-1594, 1(1), 1–12.

Chebor, K. F. & Wanjira, J. (2022). Influence of Emotional Branding on Consumer Brand Perception in East African Breweries Limited, Kenya. International Journal of Advanced Research and Review, 7(5), 2022; 40-49

Kananu, D. J. & Njuguna, J. W. (2021). Competitive Strategies and Competitive Advantage of Locally Owned Building and Construction Firms in Kiambu County, Kenya. International Journal of Economics, Business and Management Research, 5(4).

BOOK CHAPTERS

Book Title: Innovative Water Finance in Africa: Economics and Principles of Financial Innovations for Water Managers

Editors: Cush Ngonzo Luwesi & Atakilte Beyene

Publisher: Palgrave Macmillan

Year of Publications: 2023

Chapter Title: Introduction to Financial Instruments and Operations for Water Management and Development, 25 - 54

Authors: Philip Wambua Peter, Cush Ngonzo Luwesi, Jane Wanjira Njuguna, Floribert Ntungila Nkama, Atakilte Beyene, Honoré Mbantshi Mingashanga

Book Title: Gendered Perspectives on Covid-19 Recovery in Africa: Towards Sustainable Development.

Editor: Ogechi Adeola

Publisher: Palgrave Macmillan

Year of Publications: 2022

Chapter Title: ICT for Sustainable Development and Women Empowerment: A Post-pandemic Strategy, 283–303.