ms-sarah-img-2

Position: Tutorial Fellow
Department: Business Administration
Contact Address: P.O. Box 43844 , 00100 Nairobi

View full CV


Area of Specialization: Marketing

Publications

Referred journals

  • Kamau, S. Wambui., & Njeru, A. M. (2019). Effects of Product innovation strategy and Acquisition of generation Y customers among Insurance company in Kenya.  International Journal of Academics and Research Business & Management Journal, Vol. 2 Issue 2 (2019) ISSN 2617-4138.
  • Kamau, S. Wambui., & Njeru, A. M. (2020).  Effects of Price rationalization strategy on Acquisition of generation Y customers among Insurance company in Kenya. International Journal of Social Sciences and Information and Technology, Vol V Issue IX, (2020) ISSN 2412-0294.

Conferences/ Seminars

  • Kamau S. W; Njeru A; Waiganjo E; (2020)  Product Innovation Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1st International Business Research and Industrial Conference (IBRIC) held virtually from 26th to 28th August, 2020. Jomo Kenyatta university of agriculture and technology.

  • Kamau S. W; Njeru A; Waiganjo E; (2020) Price rationalization Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1st International Business Research and Industrial Conference (IBRIC) held virtually from 26th to 28th August, 2020. Jomo Kenyatta university of agriculture and technology.

  • Kimencu L. N; Muthimi, J.; Kamau S.; Kilika J. (2019) - Integrating Entrepreneurial Education Through Online Platforms In Kenyan Higher Education Institutions: A Case of Kenyatta University. Paper presented at the 1st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa between 20th and 21st June, 2019.

  • 3rd -4th December 2020 2nd International Business Research and Industrial Conference (IBRIC) held virtually.

  • 20th – 21st June 2019 1 st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa.

  • 3rd – 4th February 2021- Attended conference on Digital Innovation & Maternal Health Care for Migrant Mothers Network. At KUCC, KU.

2.Working Experience:

May 2016 –to date Kenyatta University (Main)

Department Business Administration
Position Tutorial Fellow

Sept 2014 – April 2016 Kenya Methodist University (Nairobi Campus)
Department Business Administration
Position Assistant Lecturer

 Administrative Positions Held

June 2016-Date: Departmental Website Coordinator

June – October 2017- Member of committee on integration of blended curriculum for UCU 104 and development of curriculum for Entrepreneurship option for Bachelor of Commerce program