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Area of Specialization
Social Marketing, strategic marketing, consumer behavior and Management
Research Interests
Social Marketing, CSOs performance, consumer behavior and Management of Institutions
Refereed Journal
- Kanano, G. A & Wanjira, J. Strategic Management Practices and Performance of Supermarkets in Nakuru County, Kenya. 2021 International Academic Journal of Human Resource and Business Administration, ISSN 2518-2374, Vol 3(9), 385-399.
- Victor K. Kering, James M. Kilika and Jane W. Njuguna Influence of Human Resource Processes on the Performance of Selected Manufacturing SMEs in Nairobi City County, Kenya 2020 EJBMR, European Journal of Business and Management Research DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.6.636 Vol. 5, No. 6,
- Victor K. Kering, James M. Kilika and Jane W. Njuguna Influence of Operational Processes on the Performance of Manufacturing Firms: Empirical Evidence from SMEs in Kenya 2020 EJBMR, European Journal of Business and Management Research DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.6.614 Vol. 5, No. 6,
- Mohamed Jimale Bulle & Wanjira, J. Influence of Diversification Strategy on the Performance of Telkom Kenya Limited in Nairobi City County, Kenya. 2020 The International Journal of Business and Management DOI: 10.24940/theijbm/2020/v8/i8/BM2008-030
Vol 8(8)
- Nekesa, T. B and Wanjira, J. Effect of Employee Involvement on Customer Service Delivery of Restaurants in Nairobi, Kenya. 2020 International Journal of Business Management, Entrepreneurship and Innovation, 2(3), 49-60, ISSN 2707-8027.
- Derek Kilwaye Kivayilu and Jane Wanjira Influence of Education Program as a Corporate Social Responsibility Strategy on Competitive Advantage of Soft Drink Manufacturers in Nairobi City County, Kenya. 2020 International Academic Journal of Social Sciences and Education, Vol 2(2), 88-97.
- Rosemary Wangari Nduta and Jane Wanjira E-Banking Strategy and Performance of Commercial Banks in Kenya. 2019 International Journal of Current Aspects, 3(V),Sep issue, https://doi.org/10.35942/ijcab.v3iV.68.
- Gachago, Simon and Jane Wanjira Determinants of Medicine Stock out in the Management of Private Retail Pharmacies in Lang’ata Sub-County, Nairobi City County, Kenya. 2019 International Academic Journal of Human Resource and Business Administration Vol 3(7), 287-298. http://iajournals.org/articles/iajhrba_v3_i7_287_298.pdf
- Alexander Irungu Wanjiru, Stephen Makau Muathe, Jane W. Kinyua-Njuguna Corporate Growth Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing Firms in Nairobi City County, Kenya. 2019 Journal of Management Vol 10(4), Sciedu Press, http://www.sciedupress.com/journal/index.php/jms/article/view/15968.
- Alexander Irungu Wanjiru, Stephen Makau Muathe, Jane W. Kinyua-Njuguna Moderating Effect of External Operating Environment on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya. 2019 European Journal of Business and Management, Vol 11(14), ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) DOI: 10.7176/EJBM
- Odhiambo, O. A. & Njuguna, W. J. Competitive Strategies and Performance of Insurance Companies In Kenya. 2019 International Academic Journal of Human Resource and Business Administration, Vol 3(7), 198-212.
- Edwin Odhimbo & Dr Jane Wanjira Strategic Positioning and Competitive Advantage of Commercial Banks in Uasin Gishu County, Kenya. 2019 International Journal of Current Aspects, Vol 3(II). DOI: https://doi.org/10.35942/ijcab.v3iII.8
- Mercy Wanja, Dr Jane Wanjira Corporate Social Responsibility and the Performance of Commercial Banks in Kenya: A Case of Equity Bank. 2019 International Journal of Current Aspects Vol, 3(II). DOI: https://doi.org/10.35942/ijcab.v3iII.17
- Alexander Wanjiru , Stephen M. Muathe & Jane W.Kinyua-Njuguna The Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya. 2019 IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 21, Issue 4. Ser. I (April. 2019), PP 07-15 www.iosrjournals.org
Doris Alago, Dr. Jane Wanjira and James Oringo Marketing Information Systems and Sustainable Consumption. 2019 American Scientific Research Journal for Engineering, Technology and Sciences Vol 51 (1).
- Waruiru, E., Wanjira, D. J., & Namusonge, D. M. N. Influence of Inter-Functional Coordination on Performance of Insurance Organizations in Kenya
2019 European Journal of Business and Strategic Management, Vol 3(6), 52 – 65. ISSN 2518 265X (Online).
- Gikandi Nyawira Joanne Dr. Jane Wanjira (PhD). Corporate Social Responsibility and Performance of State Corporations in Kenya: Kenya Revenue Authority. 2018 International Journal of Research in Business, Economics and Management, Vol 2 (6) November-December 2018
- Mary, N. N., & Wanjira, J. (2018). Youth Empowerment and Livelihoods: A Case of Rural Youth Registered in Groups Involved in Horticulture Production in Trans Nzoia County, Kenya. 2018 International Journal of Current Aspects in Project Management
Vol 1(1), 41-56.
- Betty Jepchirchir Kosgei & Jane Wanjira. The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour in Kenya 2018 Journal of Marketing and Consumer Research Vol l 47 https://iiste.org/Journals/index.php/JMCR/issue/view/3551
- Francis Jack Onyango, F. J. and Wanjira, J. The Impact of Electronic Commerce on the Banking Industry in Kenya.
2018 International Journal of Research in Management, Economics and Commerce, ISSN 2250-057X, Vol08 Issue 10, 1-13.
- Onserio Kerubo Dona, Dr Jane Wanjira Strategy Implementation and Organizational Performance among Institutions of Higher Learning in Kiambu County. 2018 International Academic Journal of Human Resource and Business Administration, Vol 3 (2), 146 -175.
- Miriti Fridah Kendi, Dr. Jane Wanjira A Literature Review on the Constructs of Integrated Marketing Communication (IMC) and Brand Equity. 2018 International Journal of Science and Research (IJSR), https://www.ijsr.net/archive/v7i2/14021804.pdf, 7 (2, February 2018, 1005 - 1007, DOI: 10.21275/14021804.
Margaret Kasuki and Dr Jane Wanjira Environmental Management Systems and Environmental Performance of Manufacturing Firms in Kenya. 2017 Journal of Management , Vol 5 (10), ISSN 2347-8217
- Janet Makokha Okumu, Dr Jane Wanjira Risk Mitigation strategies ad Performance of Insurance Industry in Kenya: A case of Motor Insurance Companies. 2017 American Journal of Strategic Studies (AJSS), Vol 1(1), 22 – 43.
- Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of Strategic Social Marketing on Effectiveness of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. 2016 EPRA International Journal of Economic and Business Review, Vol 4(9),. e-ISSN : 2347 - 9671, p- ISSN : 2349 - 0187
- Emma Ngutu and Dr Jane Wanjira Computer Technology and Competitive Advantage of Selected Media Houses in Kenya. 2016 European Journal of Business and Strategic Management.
ISSN 2518-265X (Online) 1(Issue 3, No. 5), 85-103.
- Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of Strategic Social Marketing on Efficiency of Community Based HIV and AIDS Organizations in Nairobi County, Kenya.
- 2015 International Journal of Managerial Studies and Research (IJMSR Vol. 3(4), 63-73 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) www.arcjournals.org
- Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Influence of external organizational environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya 2014 European Scientific Journal Vol. 10, No 28.
- Dr Jane W. Njuguna, Prof. Francis Kibera, Prof. Justus Munyoki Impact of Internal Organizational Environment on Performance of Community Based HIV and AIDS Organizations in Nairobi County, Kenya. 2014 European Scientific Journal Vol. 10, No 1
Books and Book Chapters
- Lifeline Consultants Common Training Manual: Addressing Gender Based Violence in the Kenyan Tea Industry 2017 IDH the Sustainable Trade Initiative https://www.idhsustainabletrade.com/uploaded/2017/04/GBV-Common-Training-Manual_April-2017.pdf
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