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Title: Ph. D (K.U), MBA (UON), BA-HONS (KU), MMSK, MPRSK
Position: Online Communications Manager, Lecturer
Department: Business Administration
Contact Address: P.O. Box 43844, 00100 Nairobi
ORCID IDhttps://orcid.org/0000-0002-3406-1480

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Dr. Elishiba Murigi, holds a Doctor of Philosophy (Marketing), Master’s degree (Strategic Management) and BA First Class Honors (Business Studies and Sociology). She also holds other professional credentials in Marketing, Strategy Development and Implementation, Customer Relationship Management, Public Relations and Information Technology. Her skills include high proficiency in information analysis, communication skills both verbal and written, negotiation skills, interpersonal skills and change management skills.

Dr Elishiba Murigi has worked with various Government agencies and private corporations with a mandate to develop their strategic marketing and customer service programmes locally and internationally in the banking, professional examinations and academic development industries. She has also been instrumental in the development of various strategic plans and implementation of the same. She has worked as an Examination Co-ordinator, (School of Business, Kenyatta University), Corporate Affairs Manager (KASNEB), Assistant Marketing Manager (KASNEB), Corporate Service Assistant (Barclays Bank) and as a Procedure Development Specialist (Barclays Bank, Pan-Africa). She is currently the Online Communications Manager (Kenyatta University) and the Patron of the Marketing Students Association, Kenyatta University where she continually mentors and develops marketing professionals.


Area of Specialization

Customer Service, Partnership Development, Strategic Management, Marketing Research, Public Relations, New Market Identification, Total Quality Management

Publications

  • Echwa M & Elishiba Muthoni Murigi (2019) Strategic Leadership and Performance of Domestic Airline Firms in Kenya, Eastern Africa Journal of Contemporary Research (EAJCR), Vol. 1, Issue 2, 2019, ISSN: 2663-7367 (Online) & ISSN: 2663-7359.

  • Nyanchama, Peninah Andrew & Elishiba Murigi(2019) The Effect of Customer focus Strategies on performance of Cooperative Bank of Kenya, Journal of Strategic Management, Volume 3, Issue 2 PP 1-14

  • Annstellah Gakii & Elishiba Muthoni Murigi (2019). Advertising and Service Quality in the Mobile Phone Industry in Kenya, European Journal of Business and Strategic Management, ISSN 2518-265X (Online) Volume 4 Issue 1 PP 39-50.

  • Mercy Warugru Kirima & Elishiba Muthoni Murigi (2019). Demographic Perspective and Organizational Performance in Occidental Insurance Company, European Journal of Business and Strategic Management, ISSN 2518-265X (Online) Volume 4 Issue 1 PP 30-38.
  • Kanyuiro Stanley & Murigi Elishiba Muthoni (2018). Brand Aspects and Customer Loyalty at Unaitas Sacco, Nairobi City County, Kenya. International Journal of Current Aspects in Social Sciences (IJCASS), ISSN 2616-6976, Volume 2, Issue 2, July 2018, PP 10-18
  • Murigi E.M, Muathe SMA, Kuria Thuo J & Gikonyo NK (2017). Social Marketing Price and Behavioural Change on Youth in the slums of Nairobi County, Kenya. Published in the Compendium of the Conference proceedings in the Asian Pacific Journals
  • Ndegwa, P. W., Wario, G., Orwa, G., Ng’ang’a, R. & Murigi, E. M. (2014). Legal Framework as a Determinant of Implementation of Occupational Health and Safety Programmes in the Manufacturing Sector in Kenya. International Journal of Human Resource Studies. ISSN 2162-3058; 2014, Vol. 4, No. 4

Book Chapter

  • Bula H.O, Murigi Elishiba & Ngigi D (2018) Innovation inclusion for Sustainability of Livelihoods of Urban Women Entrepreneurs in Informal Settlements in Nairobi, Kenya: Sustainable Development in Africa, Spears Media Press LLC, 177-199
  • Murigi EM (2017) Social Marketing in Principles of Marketing: A Skill Building Approach. Nairobi. Focus Publishers, ISBN 978-9966-7249-4-6.

PARTICIPATION IN CONFERENCES

  • June 21st- -22nd 2019 : Caroline Anupi Abuli & Elishiba Muthoni Murigi : The Effect of Physical Evidence Strategy on Performance of Alcohol Manufacturing and Distributing Firms in Kenya presented at the International Business Research & Industrial Conference, North Coast Beach Hotel, Mombasa.

     

  • June 21st -22nd 2019 Guantai Doreen Kanana & Murigi Elishiba Muthoni : The Influence ofMarketing Strategies on Performance of Kenya Airways at the International Business Research & Industrial Conference, North Coast Beach Hotel, Mombasa

  • November 7th 2017: Murigi E. M, Muathe SMA, Kuria Thuo J & Gikonyo NK: Preventive measures, rehabilitation centres and behavioural change to alcohol and tobacco usage among youth in Nairobi County, Kenya. Presented at the International Multidisciplinary Conference, Gretsa University Conference Room.
  • June 22nd 2017 Bula Hannah Orwa, Murigi Elshiba, & Ngigi David: Innovation inclusion for Sustainability of Livelihoods of Urban Women Entrepreneurs in Informal Settlements in Nairobi, Kenya. Presented at EDSA workshop at Kenyatta University Conference room.
  • February 9th – 10th 2017: Murigi E. M, Muathe SMA, Kuria Thuo J & Gikonyo NK  Social Marketing Price and behavioural change to alcohol and tobacco usage among youth in Nairobi County, Kenya.  Presented at the 12th SIMSR Global Marketing Conference, Mumbai, India 
  • July 11th 2014: Murigi E.M & Kuria Thuo: Social Marketing: Marketers: Responses to Social Challenges in Kenya. Presented at the AIBUMA Conference, University of Nairobi.

UNIVERSITY LEVEL TEACHING MATERIALS 

  • Murigi, E.M (2017) Principles of Marketing, Digital School of Virtual Learning Material for the Department of Business Administration, School of Business, Kenyatta, University.
  • Murigi, E.M (2017) Marketing, Planning & Control, Digital School of Virtual Learning Material for the Department of Business Administration, School of Business, Kenyatta University.
  • Murigi, E.M (2017) Marketing Management, Digital School of Virtual Learning Material for the Department of Business Administration, School of Business, Kenyatta University.

MEMBERSHIP TO PROFESSIONAL BODIES 

  • Marketing Society of Kenya (MSK)
  • Public Relations Society of Kenya (PRSK)
  • Toastmaster International (Public Speaking)

 COLLABORATIONS

  • External Examiner- School of Business , Gretsa University

 

Last Updated on Wednesday, 10 July 2019 06:38

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mba2Schedule for MBA Proposal Defence Meetings

 This is to inform all postgraduate students in MBA Programme that the proposal meetings for the period ending November 2019 will be as follows:....Click Here to Read More


mba2The School of Business holds its first International Business Research & Industrial Conference

 The school held it’s the first ever International Business Research and Industrial Conference on 20th and 21st June, 2019 in North Coast Beach Hotel, Mombasa. The conference was organized with great efforts and enthusiasm from a team of experts in business, leadership and management with the support of the Kenyatta University Management and conference sponsors the Kenya Ports Authority, The Kenya Tourism Board and Savannah Cement Ltd. Prior to the main conference....Click Here to Read More


POSTGRADUATE SEMINAR
Date: Thursday 11th July 2019
Venue: Alumni Building Hall 1
Time : 8:00 A.M to 5:00 P.M

 

 

mba2MBA PROPOSAL DEFENSE FEBRUARY 2019

This is to inform all postgraduate students in MBA programme that the proposal defense meeting for the period ending June 2019 will be as follows:

S/N

     DAY

     DATE

   VENUE

TIME

1.

Wednesday

6th March 2019

Alumni Building (Main Campus)

8.30 a.m.

2.

Tuesday

19th March 2019

Alumni Building (Main Campus)

8.30 a.m.

3.

Thursday

25th April 2019

Alumni Building (Main Campus)

8.30 a.m.

4.

Wednesday

22nd May 2019

Alumni Building (Main Campus)

8.30 a.m.

5.

Thursday

27th June 2019

Alumni Building (Main Campus)

8.30 a.m.

This defense is for students who have successfully completed their coursework and have registered for the Research Project. The qualified students should submit six spiral bound copies of their Research Proposals duly signed by themselves and supervisor(s) to the Doctoral and MBA Coordination office a week before the scheduled date. All postgraduate students are also invited to attend the defense meeting.

Please arrange to attend and be punctual.

Thank you.     

SAMUEL MAINA (PhD)

COORDINATOR, DOCTORAL & MBA PROGRAMMES

SM/ac


dean Linkages and Collaboration - School of Business

In an effort to enhance international linkages, the School of Business is a member of Association of African Business Schools (AABS), an association that brings together business Schools in Africa on a common platform to share best practices in training Business students.  The focus is training for the industry.  AABS conference was organized and held on May 2018 in Tanzania, Dar e salaam School of Business, where the Dean Dr. Paul K. Sang represented the School of Business, Kenyatta University. The event provided an opportunity for networking as well as input on management education trends across Africa and internationally, with the focus of improving the quality of management education in Africa. The participation of the School of Business Kenyatta University enables the School to contribute towards economic growth and development in the continent through our Programmes.

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Koforidua Technical University and Kenyatta University School of Business MoU - 2018

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The Dean School of Business Kenyatta University Dr. Paul Sang with the Ag. Pro Vice Chancellor Rev. (Dr.) Nicholas Appreh Siaw Koforidua Technical University (KTU), the Dean School Of Business Dr. Regina Bekoa, Dean School of Hospitality and Tourism, Dr. Boatweng, Director International Linkages Dr. Samuel Addae all of Koforidua Technical University during teaching at Koforidua Technical University, Ghana in June 2018. This is following a Memorandum of understanding between the two institutions to assist Koforidua Technical University in building capacity for their teaching staff, especially teaching and supervision of students taking PhD in Business.

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