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Position: Lecturer & Chairperson, Business Administration
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing

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Refereed Journal Articles:

  • Njoroge, Samuel M., Maina, Samuel M. (2021), Entrepreneurial Orientation and Organizational Performance of Airlines in Kenya. International Journal of Research, Volume: 73, Issue: 1
  • Blandina, W. K., Stephen, M. A. M., & Samuel, M. M. (2021). Strategic Intelligence and
    Financial Performance in the Commercial Banks in Kenya. International Journal of Academic Research in Business and Social Sciences, 11(3), 243-257.
  • Mbaya, J.M, Maina, S. & Namusonge, M. (2021). Strategic Action and Performance of Small and Medium Sized Dairy Processing Firms in Kenya. The International Journal of Business and Management, Vol 9 Issue 1.
  • Hilda M. & Maina S., (2020). Beyond nation branding to building country brands through marketing mix. The International Journal of Business and Management, Vol 8 Issue 5.
  •  Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020).Banks Regulation and Performance in the Context of Commercial Banks in Kenya. International Journal of Academic Research in Business and Social Sciences. 10(10),65-79.
  • Nyakado, J. & Maina S., (2020). Experiential Marketing and Customer’s Brand Loyalty in Telecommunications Industry in Kenya. The International Journal of Business and Management, Vol 8 Issue 6.
  • Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020). Financial and Non-Financial Measures in Evaluating Performance: The Role of Strategic Intelligence in the Context of Commercial Banks in Kenya. International Business Research; Vol. 13, No. 10.
  • Kori, B. W., Muathe, S. M. A., & Maina, S. M. (2020). Strategic Intelligence Practices and Performance of the Banking Industry: The Role of Regulatory Framework in Commercial Banks in Kenya. International Journal of Economics, Commerce and Management United Kingdom ISSN 2348 0386 Vol. VIII, Issue 9, Sep 2020
  • Gakii A. & Maina S. (2019). Nexus between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda. European Journal of Business and Management Vol.11, No.15, 2019.

  • Muthaka, J.M, & Maina, S. (2019). Effect of Credit Transfer on Performance of Selected Technical Vocational and Training Education Institutions in Nairobi County, Kenya. Journal of Education. Vol 2(1) pp. 40-52.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Value Based Customer Relationship Management and Satisfaction of Commercial Banks Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 664 – 676.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 688 – 706.

  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Traits engagement, psychological state engagement and performance of selected state corporations in Kenya. The International Journal of Business & Management, Vol 5 issue 11. ISSN 2321 - 8916www.theijbm.com
  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Employee Engagement, Organisational Commitment and Performance of Selected State Corporations in Kenya. European Scientific Journal, Vol 13 (31). ISSN 1857-7431.
  • Gachengo, L.W., Muli, J., & Maina, S.M.,  (2017) Resource-Based Collaborations and Performance Of Courier Firms Nairobi City County, Kenya. The Strategic Journal of Business & Change Management.Vol. 4, Iss. 2 (58), pp 1026 - 1040, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print)
  • Gachengo, L.W., Muli, J., & Maina, S.M., (2017) Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya.The Strategic Journal of Business & Change Management. Vol. 4, Iss. 2 (59), pp 1040 - 1053, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print).
  • Maina, S.M., (2016). Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, September 2016 edition Vol.12, No. 25, Pg 306 – 322
  • Maina, S.M., Kibera, F.N & Munyoki, J.M., (2015). Influence of Perceived Value on the Relationship between Consumer National Ethnocentrism and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, July 2015 edition Vol.11, No. 19, Pg 100-113 

Presentation of Paper at Academic and Professional Conferences

  • Irene W. M., Wanjira, J. & Maina, S. (2019). Marketing strategies and purchase decision among consumers of smartphones in Nairobi city county, Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at North
    Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Muteshi, K. H. & Maina, S. (2019). Marketing Mix and Adoption of Improved Sanitation Products among Rural Households in Magarini, Kilifi County Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at
    North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Oruko E. A. & Maina, S. (2019). Service Quality and Customer Satisfaction among Account Holders in Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya. School of Business Kenyatta University International Business Research and Industrial
    Conference (IBRIC) 2019 at North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Waweru R.G., Maina, S.M., & Njuguna, J.W., (2017). Effect of Perceived Value on Customer Satisfaction among University Students in Kenya. KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya, Nairobi in June 28-30, 2017.

 Conferences attended

  • June 28-30, 2017: KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya in Nairobi.
  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre.

     

Research Funding

 

  • 2021: Innovation for African Universities (IAU) project to put a centre of excellence partners in Kenya that will manage the delivery of IAU through the development of the peer learning networks, co-creation of capacity building support that facilitates knowledge sharing, granting and partnerships as well as dissemination of best practice for promoting University engagement in entrepreneurship ecosystems in Africa. Status: Not Successful
  • 2017: National Research Fund (NRF)
    Status: Not Successful