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DR.REUBEN NJUGUNA

mr reuben

Position: Lecturer.
Position :Online Communications Manager.
Title/Qualifications: :PhD,MBA-Marketing(Morgan State University), Bcom-Marketing
Department: Business Administration
Contact Address: P.O. Box 21656 , 00100 Nairobi
Email : This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

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Area of Specialization
Marketing, Management, Mergers and Acquisition, Consumer Behavior, Branding .

Research Interests
Branding, Consumer Behavior and Market research

Research
Brand equity Influence on Consumer choice

Publication

Peter Ngwae Nzioka and Dr. Reuben Njuguna ,2017 :Firm Orientations and Performance of Hotels in Nairobi County, Kenya.Journal of Business and Strategic Management. ISSN 2520-0402(Online)Vol. 2, Issue 3, pp 1 - 28

John Gitau Kagumu, Njuguna Reuben,2016, Organizational Factors Influencing Strategy Implementation in the Anglican Church of Kenya: the Case of Kirinyaga Diocese, Kenya, International Journal of Current Business and Social Sciences, 1 (5), 350-385.

Njuguna R. N, Makau M. S, Kerre F. P, 2015, Perceived Quality and Customer Choice Loyalty in Fast Moving Consumer Goods, Afrian Journal of Co-operative Development and Technology, Vol.1 No. 1 pg. 110

Abimnwi N. P and Njuguna R. N., 2015, An Analysis of in Store Environment Ambience Factor Influence on Consumer Behaviour, International Journal of Sales, Retailing and Marketing, Vol. 4, No.6

Charanah J. and Njuguna R.K, 2015, The Effects of Promotional Mix Tools on Brand Equity Among Hospitals in Nairobi County, International Journal of Sales, Retailing and Marketing, Vol. 4, No.6

Simon Kanoga,Reuben Njuguna,Shadrack Bett,2015 The Effect of Place on Performance of Shopping Malls in Nairobi County Kenya,Journal of Social Sciences and Humanities, Vol. 1, No. 4

Reuben K.N., Muathe S. M., and Francis P.K.,2014.The Moderating Effect of Industrial Context on The relationship between Brand Equity and Consumer Choice in Branded Bottled Water Nairobi, Kenya.  European Scientific Journal vol 10, No.4 ISSN: 1857-7881/1857-7431

Workshops Attended

Case Writing

Conferences

Njuguna Reuben Kinyuru, Muathe Stephen Makau & Kerre Francis ,2015,Brand Loyalty Influence on Consumer Choice,an Empirical And Quantitative Analysis in the Retail Sector12th International CIRCLE Conference, Szczecin, Poland.

Njuguna Reuben Kinyuru, 2015, Entreprenureship and Technology for Sustainable Social - Economic Development ,The 1st Annual Conference of Co-operative Business at The Co-operative University of Kenya.

Consultancy and Community Service

  • 2011-Present,StanGroup, Service Project Advisory
  • 2010-Present,Turtle Capital Management,Financial Analyst

Affiliation to Professional Bodies

  • American Marketing Association from 30th November 2016

Supervision

  • Lucy Kamau, D53/CTY/PT/21150/2010, Brand Advertising Campaings and Their Effect on Consumer Memory: A Case of the Telecommunication Industry in Nairobi, Kenya
  • Njue Karimi Rachel, D53/0L/20452/2012, Strategic Management Practices on Performance of Five Star Hotels in Nairobi County, Kenya
  • Kanoga Gicheru Simon, D58/CTY/PT/20866/2012, Influence of Markrting Mix Dimensions on Performance of Shopping Malls in Nairobi City County Kenya
  • Kiama Kibe Bonface, D53/OL/23229/2012, The Influence of Corporate Social Responsibility on Corporate Brand Performance : A Case Study of Commercial Banks in Nanyuki Kenya.
  • Lucy Kamau, D53/CTY/PT/21150/2010, Brand Advertising Campaigns and Its Effect on Consumer Memory: The Case of the Telecommunication Industry in Nairobi, Kenya
  • Njane Lydiah Wangu, D53/OL/12414/09, Organizzational Culture Influence on Corporate Social Responsibility, A Case Study of Nairobi City Water and Sewerage Company.
  • Ndeh P. Abimnwi,D53F/CTY/PT/22609/2012, Retail store environment and buying behavior of customers:A case of selected supermarkets in Nairobi Kenya.
  • Nicodemus Katana Nzioki,D53/OL/22127/2011,Antecedents of the adoption and usage of card services in kenya:a Study of commercial banks in Mwala Sub-County.
  • Chirchir Naomi Chebet,D53/CTY/PT/0869/2012,The impact of service delivery on customer satisfaction on mobile networks in Nairobi County Kenya.
  • Kibugi Paul J.M.,Influnce of Marketing Mix Decisions on the growth of Savings and Credit Cooperatives in Nairobi County, Kenya.
  • Simon Gachie Munuhe,D53/OL/25036/2011,Corporate Strategy Implementation in Construction Industry in Kenya:A case of H young & Co. East Africa LTD; in Nairobi Kenya,Complete, graduated in July 2014.
  • John Gitau Kagumu,D53/CE/26487/2011,Organizational factors influencing strategy implementation in the Anglican church of Kenya:the case of Kirinyaga diocese, Kenya
  • Patrick Kioko Ndunga,Assessment of Factors Affecting Strategy Implementation in Kirinyaga County,Kenya,graduated on December 2015.
  • Edwin Murangiri Ireri,D53/CTY/PT/24750/2013,Influence of Retail Bankng Services Distribution Strategy on Non-Financial Performance of Banks: A Survey of Commercial Banks in Nairobi, Kenya,graduated on December 2015.
  • Mirugi Wambui Susan,D53/CTY/PT/20700/2010,The Effectiveness of Customer Relationship Management System on Service Delivery in the Aviation Industry,A Case Study of Etihad Airways,graduated on December 2015.
  • Amos Kibet Korir:D53/CTY/PT/25695/2013:The effect of strategic planning process on organizational perfomance in media organizations.  A case of National Media Group.
  • Mathew Mariantan Lekapina:D53/OL/23361/2013:An evaluation of the influence of innovation management strategies on the performance of commecial banks in Kenya.
  • Ombati Kerubo Violet:D53/CTY/PT/24247/2011:Relationship between transformational leadership styles and performance of Commercial Banks in Kenya.
  • Charanah O. Johnson:D53/CTY/PT/20884/2012:The Effects of Promotional Mix Tools on Brand Equity among Hospitals in Nairobi County.Marketing
  • Njane Lydia Wangui: D53/0L/12414/2009: Influence of organizational culture on corporate social responsibility: A case study of Nairobi Water and Sewerage Company Ltd.
  • Peter Ngwae Nioka: D53/OL/CTY/24402/2014:Firm Orientations and Performance of Hotels Registered under Kenya Association of Hotel Keepers in Nairobi County, Kenya

Awards & Honors

OLX SOMA awards for best use of Social Media (learning Institution Category)   2016
OLX SOMA awards for best use of Social Media (learning Institution Category)   2014
Extra Mile Award Performance - employee of the year, Kenyatta University   2014
Exemplary Performance Award, Kenyatta University.   2012
     

Administrative Responsibilities

University Strategy and Innovation committee board member   2013- present
University Marketing and Branding Member   2013-present
University Conferences Board member   2011-present
Teaching Research Referral Hospital Board Member   2014 -present
University ICT Board Member   2013-present
University Ranking Committee Member   2011-present
Intel Evaluation Project   2015
Rebranding School of Business   2014
DSVOL Campaign Committee   2014
Vice Chancellors Innovation and Strategy Committee   2013
Biomedical Engineering Summer School Committee   2013

 

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Last Updated on Wednesday, 21 June 2017 09:51

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