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DR. SAMUEL MAINA

dr maina nov img

Position: Lecturer
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing

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Research Interests

Marketing

 Area of Specialization

Consumer Behavior, Strategic Management and  Marketing

Refereed Journal Articles:

Presentation of Paper at Academic and Professional Conferences

  • Waweru R.G., Maina, S.M., & Njuguna, J.W., (2017). Effect of Perceived Value on Customer Satisfaction among University Students in Kenya. KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya, Nairobi in June 28-30, 2017.

Latest Conferences attended

  • June 28-30, 2017: KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya in Nairobi.
  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre.

PHD Thesis Successfully Supervised

  • Rael Nkatha Mwirigi - Reg. No. D86/CTY/21720/2010. Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya.
  • Cheche Gikonyo Stephen - Reg. No. D86/CTY/26903/2013. Employee engagement and performance of Research and Training State Corporations in Kenya
  • Lydia Wanjiku Gachengo - Reg. No. D86/PT/CTY/23389/2012. Inter-organizational collaborations and performance of courier firms in Nairobi City County, Kenya

Administrative Positions

  • PhD/MBA Coordinator 

Affiliation to Professional Bodies

Chartered Institute of Marketing

 

 

 

Last Updated on Wednesday, 15 May 2019 09:10

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